Free Pay Per Click (PPC) help & Tips
| Pay Per Click (PPC)
is a very popular form of online
advertising used on websites,
advertising networks, and search engines. We
provide Pay Per Click Services for our clients
in Swansea, Carmarthen, Cardiff and throughout
South Wales. To find out how we can help you
with your PPC campaign please visit our pay
per click solutions page for more information.
Below is a guide to help you understand Pay
Per Click, it provides tips and help on how to
start your campaign. Pay per click is often used in conjunction with Search Engine Optimisation (SEO) techniques. Check out our Search Engine Optimisation (SEO) Solutions and our Search Engine Optimisation (SEO) Guide on our free website resources page for further information. |
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| Despite all the hype out there about pay per click management anyone can in fact sign up and start running a pay per click campaign on Google, Yahoo, MSN, Qualigo or Miva. Whether they run it well is another matter! Check out our pay per click solutions page and free pay per click tips below. | |||||||||||||||||
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What is pay per click? |
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| Search engines have advertising space at the side and top of their results pages which they sell to businesses. Pay per click allows businesses to create their own keywords which they believe potential customers will search for when looking for a product or service. When a user searches using a keyword that matches the advertiser's keyword, the advertiser's ad may appear on the search results page. These ads are called "sponsored links" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on the page. | |||||||||||||||||
How does pay per click work? |
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| Pay per click effectively allows you to buy your way to the top of the search results page for specific keywords or phrases related to your companies product or service. You are only charged for this advertising when someone actually clicks on your advert, hence the name pay per click. But don't be fooled, you'll be in competition with your product's direct competitors to get to the top of the search page. However, The more you are willing to pay per click and the better your keywords and ad the higher up on the search page your advert will appear. | |||||||||||||||||
Choosing your pay per click keywords |
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| Keywords are the words typed into
the search box by users who are looking for specific
items. For example, if I was looking for a chinese
cookery book I might type in, Chinese Cookery
or Chinese Recipes or Chinese
Dishes each time I would probably get some
of the same websites appearing in the search
because their keywords all centre around chinese
cooking. Choosing your own keywords can be difficult,
make sure you choose them very carefully.
If you make them to broad your advert will be
clicked on by people who aren't really interested
in what you are selling but have been drawn to
your ad by misleading
keywords. This will inevitably cost you more money
as you will not be converting visitors into sales. |
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| You need the keywords to draw
peoplewho are more likely to
buy your product. You should do some research
into the main keywords for your industry, take
a good look at your product descriptions and
a hard look at your competitors see how they
do it. |
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Writing your pay per click ad's |
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| The most important factor to remember is to try and get some of your actually keywords written into your ad, google gives you extra points if you do. Again take a look at your competitors ad's, but remember you don't just want to emulate them you want to surpass them and get higher up on the rankings than them. So your going to need to think out of the box and be creative with your ads. Remember the aim is not just to get to the top of the search listing because everyone clicks on you, you'll loose money this way. The main aim is to drive the right people to your website who will inevitably buy your product giving you a good return on investment (ROI). Try thinking like a potential customer and what would you search for and click on! Finally, make sure if you advertise special offers or specific items you send the user to the correct pages when they actually click on your ad, failing to do this will use up your clicks and produce no ROI. | |||||||||||||||||
| With most sponsored links you have a lot of control over your campaign and the major search engines are adding more and more features all the time. For example, using google you can set up your own pay per click amount, total daily click budget, keywords or phrases, marketing ads, track conversions and soon Google is introducing pay per view video and pay per call. | |||||||||||||||||
How much does pay per click cost? |
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| The amount spent on pay per click campaigns varies widely, some companies spend thousands and some hundreds. It all depends on your marketing budget. You should start off with a small budget as you'll probably take time to get your adverts and keywords right. As these change and you get more experienced you can increase your budget. |
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Pay per click tips |
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| Well I hope these Pay Per Click tips help. It's not a definitive guide but it should point you in the right direction. | |||||||||||||||||
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Website Disclaimer 23/02/2010: The use of data-mining, extraction software or bots by any company that is not collecting data for a search engine is strictly forbidden on this website. The use of any data collected from the website by any data-mining, extraction software or bots is also strictly forbidden. This does not include search engine bots collecting data for search engines. The use of Picscout in particular will be treated as 'hacking' and will be prosecuted.
© W3 Communications Ltd - PO Box 722, Swansea, SA4 4UH - 0845 0034265
Website Disclaimer 23/02/2010: The use of data-mining, extraction software or bots by any company that is not collecting data for a search engine is strictly forbidden on this website. The use of any data collected from the website by any data-mining, extraction software or bots is also strictly forbidden. This does not include search engine bots collecting data for search engines. The use of Picscout in particular will be treated as 'hacking' and will be prosecuted.