W3 Communications | Search Engine Optimisation Solutions

Search Engine Optimisation (SEO) Solutions

Search Engine Optimisation is the process of improving the amount and quality of traffic sent to your website by search engines. It's a tremendously complicated and fluid area of marketing which requires constant monitoring and updating. If you're confused about how Search Engine Optimisation (SEO) works check out our Search Engine Optimisation (SEO) Guide on our free website resources page for more information. Also check out our Pay Per Click Solutions and Pay Per Click Guide on our free website resources page for more information.

How does Search Engine Optimisation (SEO) work?

Search Engine Optimisation is based on two types of search engines, one is a crawler based search engine which trawls the internet and indexes website content. The other is a directory based engine which relies on people actually submitting their websites for indexing. Both methods look at your website content and categorise it. So when a search is undertaken on a search engine like Google, for say, PG tips tea bags, the search engine will only show results which have been indexed as being directly relevant to that search, for example, websites that have the text PG tips, PG teas....... on them.

What we do

We provide SEO Services for our clients in Swansea, Carmarthen, Cardiff and throughout South Wales. We only use organic natural SEO methods, these methods utilise you're websites own content to produce high search engine rankings. We believe that in order to promote any product, you need to know all about that product. That is why the first thing we do is meet with yourselves to discuss your business. Once we have a better understanding of your business we will have a better understanding of your unique selling point for SEO. We will also research your industry and your major competitors, this will give us an understanding of where your business needs to be in order to compete. We will also take a look at your website's current ranking on the major search engines to see how much work needs to be done.

Web changes

Good SEO relies on good website content, this includes the text on your website, your internal and external linking and the quality of the information you provide. Therefore, you should be prepared to rewrite some of your text and add more information and links to your website to achieve a better search engine placement. As part of our service our technical team can carry out any text or HTML site changes that are necessary.

When we examine your website we will make sure that it's design, basic structure, architecture, content and coding are all Search Engine Friendly.

We will make sure all of your web pages have relevant titles and that appropriate alt tags are applied so pages are crawler friendly. We will create a website map for inclusion on google site maps and use google webmaster tools to further optimise your website's performance.

Meta tags

We will create a list of meta tag Keywords created from your website's own text and using keyword checking tools. We can also suggest other industry related keywords which can be utilised to change the impact of your website's content.

Blogs

We will advise you about additional features and information to add to your website in order to improve your SEO. For example using sites such as Del.icio.us, digg and reddit to generate website awareness and the usefulness of blogging.

Search engine submission

Finally we will submit your site to the top search engines and directories. Which will include: Google, Yahoo, AltaVista, HotBot, AllTheWeb, AOL, iWon, Netscape, MSN, Lycos, Teoma, AskJeeves, DMOZ, Yahoo Directory, Looksmart and Microsoft Bcentral. We will also consult with you regarding website link development, i.e. industry links, directory links and reciprocal linking. We should point out that SEO takes time and when you submit to search engines it could take anything up to a month for them to actually crawl your website.

As well as natural organic search engine ranking techniques we can also advise you on other internet marketing campaigns such as Pay Per Click management. Check out our Pay Per Click Solutions for further information. For further information about SEO check out our Search Engine Optimisation (SEO) Guide on our free website resources page.